Boost in Sports Radio Audiences in Boston, New York in Run-up to Super Bowl
Sports/talk radio was a big beneficiary of the run up to the Super Bowl, according to findings from an Arbitron custom sports study that profiles how adults age 18+ in Boston and New York listened to...
View ArticleAffluent African Americans Making Impact on Consumer Economy
African Americans are crucial to the consumer economy, with a population of 39 million and buying power of $892 billion – a figure expected to exceed $1.1 trillion in 2012 – according to a Packaged...
View ArticleNo Country for Old Men Consumers’ Choice for Best Picture Oscar
Americans think that No Country for Old Men should receive the Best Picture Oscar, according to a BrandIntel research report that analyzes online consumer discussion share and sentiment expressed in...
View ArticleWalgreens Remains Store Shopped Most Often for Prescription Drugs
Walgreens is gaining in consumer share and remains the retailer shopped most often for prescription drugs with an overall share of 16.1% in January (compared with 15.5% in January 2007), according to...
View ArticleAd Inserts Capture Consumers’ Attention
Nearly half (47%) of Americans say inserts and circulars are the advertising vehicles that best capture their attention – a nine-point increase from 2003 levels – according to “Customer Focus 2008:...
View ArticleNewspaper Audience Ratings – Web, Print, Integrated – Issued
The Rochester Democrat & Chronicle and Washingtonpost.com have the highest adult penetration in their local markets among printed newspapers and newspaper websites, according to (pdf) a new...
View ArticleSome B2B Marketers Shift Ad Strategy amid Economic Concerns
Though most B2B marketers are not revising their marketing budgets in response to concerns about the economy, others are making adjustments this year, according to a survey by BtoB magazine. (more…)
View ArticleTop 10 Network TV Show Websites – Week Ended 02-09-08
Note: Rankings are based on market share of US visits among custom category of television network websites of six major broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ended...
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